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Accepting card payments is safe, simple and secure. While some payment card fraudsters may try to take advantage of small businesses because they think they’re easier targets, you can protect your business with prevention, prediction, detection and resolution. Preventing Payment Card Fraud The best way to protect yourself is to put in place measures that will prevent payment card fraud from occurring at your business in the first place. There are some effective measures you can put in place to secure your business from fraud: Take advantage of mobile wallets, contactless payments and other systems that authorize payments without storing sensitive information on your local system. Contactless payment isn’t just secure, it is desirable among consumers. In fact, 79% of consumers are now using contactless payment. Invest in accepting chip cards (EMV). Chip cards are far more secure than magnetic stripe cards and chip-enabled terminals automatically limit your liability on chargebacks. Plus, 80% of consumers expect to use their chip cards where they shop. For non-chip cards, check the security features on any physical card you accept – hologram, embossed numbers, signatures, etc. – to make sure the card is legitimate. If you are making sales online or on the phone, confirm the Card Verification Code (CVC) to make sure the purchaser has the card in hand. Make sure you know your options and have instant communication from payment networks, processors and banks when a potentially fraudulent payment authorization is requested. Predicting Payment Card Fraud Having an idea of when and how fraud can occur for your business can help you stay alert to potential criminal situations. Some ways to think critically and predict possible fraud situations include: Use your common sense – keep in mind customers’ usual purchase patterns and double-check when something seems amiss. If you are taking sales online or on the phone and receive a large or unusual order, call the customer to confirm the purchase before shipping. Explore the Electronic Monitoring Solutions (EMS) that payment networks like Mastercard provide. To learn more about these electronic monitoring solutions, visit Mastercard In Control. Detecting Payment Card Fraud Detection measures do the work of identifying fraud for you. Set your business up for success with fraud detection solutions: Card technology will deny or flag as problematic suspicious transactions. Trust those warnings and communicate with the card networks before allowing customers to receive goods and services. Text and email fraud warnings are available for business credit cards. Sign up for them to ensure you know immediately if there is suspicious activity on your account. Resolving Payment Card Fraud Being proactive about resolving fraud issues immediately after they happen will help protect your business. In the resolution phase, there are a couple of things to keep in mind: To reduce damage after fraud is discovered, call the payment network or the cardholder’s issuing bank. The bank will communicate directly with the actual cardholder and open a fraud protection investigation. When a customer’s bank issues a chargeback against your account, make sure your processor or bank advocates for your rights and contacts them when appropriate. It is important that your small business becomes and remains PCI compliant to reduce your likelihood of a costly compromise. To learn more about PCI compliance, click here. To learn more about keeping your finances safe, click here.  
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In an increasingly digital economy, having a card makes payments convenient and safe. While it is important to remember that your payment network protects you in the case of fraud, there are steps you can proactively take to protect yourself when making payments in person, online or at home. Make Secure Payments in Person Using a card in person is a safe and effective way of shopping. Take these 5 simple measures to make sure you are keeping your card secure while paying in person: Make a chip or contactless payment instead of swiping your card. This technology makes it almost impossible for counterfeiters to get the information on your card. Avoid signing a blank receipt. When you sign a receipt, draw a line through any blank spaces above the total. If you regularly use a debit card, periodically change your pin. When entering your pin, cover the keypad with your free hand. Avoid throwing away ATM and card purchase receipts in a public space, instead shred and dispose in a safe location. Make Secure Payments Online E-commerce sales are expected to reach $600 billion by 2024. Payments companies are constantly innovating to make transactions from your phone or computer more secure. Unfortunately, cyber criminals and fraudsters are innovating, too. Add other layers of protection to your online purchases with these simple tips: Make sure you have general computer protections, firewalls and software to help guard against computer viruses. Do not click on links that come in emails from a sender you do not recognize. To check if a site is safe, copy and paste the link into Google Safe Browsing. Similarly, do not scan QR codes with your smart phone if you do not know the code owner. If you get an email from a bank or business asking for personal information or passwords, do not send anything. Banks and legitimate businesses will never ask customers for sensitive information over email. Do not carry out financial transactions over public Wi-Fi or Internet connections that are not protected by a password. These networks are easier for criminals to hack, exposing the data of users on that network. When making an online purchase, make sure the site is secure. The beginning of the website URL should say “https” NOT “http”. The “s” here stands for “secure” and means that your information is encrypted to prevent criminals from stealing your information. You can also check for a padlock icon and the word “Secure” to the left of the URL in the search bar to make sure the site is safe for purchases. Make sure your password is complex and change it periodically. Complex passwords should include a combination of letters, numbers and special characters (i.e. !, @ and other symbols). Stay Secure at Home Protecting your personal and financial information is critical to keeping your identity and payment cards safe. Here are some ways you can protect yourself: Keep a record of your account numbers, expiration dates and the contact information of each card company in a secure place. Monitor your credit history at www.annualcreditreport.com and dispute any inaccuracies immediately. If someone phones saying they need personal or account information, hang up and call the phone number on the back of your card. Make sure to review your card statements for inaccuracies. If you receive paper statements be sure to store these in a safe location or shred and dispose appropriately.
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These terms can be used to describe financial deserts – urban and rural communities where money moves in slow and costly ways – making them extremely financially fragile and vulnerable as the U.S. economy shifts into the digital age. What does it mean to be Unbanked?   Unbanked refers to individuals who don’t have access to the mainstream financial system (e.g., banks or credit unions). People that are unbanked rely on alternative service providers (i.e. check cashing centers) for financial transactions. According to a study conducted by the Federal Deposit Insurance Corporation (FDIC), approximately 8.4 million U.S. households were considered unbanked in 2017. What does it mean to be Underbanked?   Underbanked refers to people who may have access to a savings or checking account, but still rely on alternative services like check cashers, money orders or pawn shops. According to the FDIC, approximately 48.9 million adults and 15.4 million children were underbanked in 2017. What does it mean to be Underserved?   Underserved is a term used interchangeably to reflect individuals who are unbanked or underbanked. Financially underserved families and individuals pay a high price for managing their money outside of the digital economy. For example, 9.5% of the average underserved household’s income is spent on interest and fees for using alternative financial services. That’s the same percentage that the average U.S. household spends on food each year. Financial Deserts  Combined, these words create circumstances known as financial deserts – urban and rural communities where money moves in slow and costly ways – making them extremely financially fragile and vulnerable as the U.S. economy shifts into the digital age. Knowing the differences between unbanked, underbanked and underserved, we can better understand the challenges in our current system and work towards improving financial inclusion in our society to move towards a more equitable financial future. By improving access to financial education, Master Your Card and its partners are working together to help people in Financial Deserts feel less vulnerable and more financially secure. Master Your Card is here to start the conversation—and help individuals and families who are living in financial deserts work towards financial inclusion.
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Budgets often get a bad rap. When people hear the word, they immediately think it means cutting back on doing the things they like, which often involve spending money.
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As innovation expands and the use of cash declines, payments technology will only continue to rise.  Master Your Card is here to show you the benefits of using payments technology and the power of financial freedom it brings. As we continue to keep socially distant, these benefits are even more important now. Think of payments technology as the various tools we use to make a payment, like a debit, credit or prepaid card, as well as other tools like digital wallets. These technologies go beyond cash because they are: Simpler Safer Smarter  Simpler because payments are automatic and seamless – allowing for payments through devices like your smart phone, computer or tablet. It also eliminates trips to the bank, ATM or check cashing locations. Safer because payments technology is secured, meaning any information provided is kept confidential and risk of fraud is minimized. Most cards offer protection in case of unauthorized use, loss or theft. Using payment cards may help containing the spread of viruses through the passing of cash, and you can pay with your card without touching a terminal, through contactless technology. Smarter because payments technology allows for real time access to your account information, and tools like spending limits, to help you better manage your budget. Paying bills and expenses electronically is easy to do, to track, and cuts down on handling paperwork. Now is the time to leverage payments technology! By participating in a digitalized economy, families have better choices and options, which help expand financial inclusion for all and empowers their economic freedom.  
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A cyberattack affects more than your bottom line; it can affect your organization’s reputation as well. In today’s connected world, businesses of all sizes may be vulnerable to cyberattacks. Every organization is connected in today’s digital world, and cybersecurity is only as strong as its weakest link. In fact, 60% of cyberattacks target small small and midsize businesses (SMBs). A breach of your organization’s cybersecurity can harm your customers, partners and employees. Understanding these risks and protecting your organization is the first step to becoming cyber ready. That’s why it’s important to prepare, protect and be cyber ready today.
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We all have that local place we love. Whether it’s the donut shop on Main Street, or a tiny boutique where you bought a dress for your first date, small businesses hold a special place in the hearts of millions of Americans. It’s only natural to want to help them flourish. At Master Your Card, we admire your desire to build your community. That’s why we’re sharing tips to help you ensure your favorite local spots are around for years to come. Read below and spread the word! Tip #1: Help Them Understand and Use the Benefits of Accepting Payment Cards Whether it’s your favorite old school restaurant or an up-and-coming small business that only takes cash, helping businesses in your communities understand the benefits of accepting payment cards is essential to bring them into the 21st century. While Master Your Card offers a variety of resources for businesses to understand payments, sometimes it takes a loyal customer to do the convincing. Sharing a few facts with a small business owner may be just the kick they need. Make sure you mention the below when initiating a conversation: Studies show that consumers spend 16% more when using cards over cash, meaning more revenue for their business. Accepting payment cards is convenient. They help businesses of all sizes keep track of transactions quickly and easily. This means more time and money to invest back in your business, while still making it home for dinner! Each business that does not accept cards misses out on approximately $7,000 in sales annually, according to a survey from Intuit. Tip #2: Show Them the Benefits of Social Media Social media marketing means small cost and big results. Help businesses owners in your community expand their footprint by assisting them with the set up and maintenance of a Facebook, Twitter or LinkedIn page. These free platforms are extremely valuable for businesses looking to communicate new offerings, programs and more. Master Your Card, for example, utilizes Facebook, Twitter and LinkedIn to expand our mission every day. Follow us for daily updates on financial resources and partner announcements.